If no one knows about your business, the odds are it won’t be successful. Getting visible today is harder than ever before. The traditional marketing tools are still used, plus now online tools just add to the clutter that prevents your business from being noticed. This is certainly true for new businesses, but even existing…
Small towns are a natural fit for heritage tourism. That’s tourism that shares our common heritage, whether it’s historical, cultural or natural. Heritage brings together your historical museum with your festivals, artists and musicians, your agritourism and parks and nature folks. At its best, heritage tourism is active and engaging. People getting hands-on and actively…
Small town businesses have certain advantages over big city businesses. One is that we have the luxury of educating customers, knowing that if they like what they learn, they are likely to make the resulting purchase from us. In a big city, running a tasting or a sampling or a class takes the risk that…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one March 29-31, 2013. What good news will you add to the brag basket? Don’t hold back because of that word, “brag.” When you hold back, you hide your good news and accomplishments that might inspire others….
Whether your business is just starting or it has been around for 100 years, the need to remain visible is constant. You need to give today’s consumer a reason to stop at your business. Some have forgotten you exist, others get busy and still others may not realize what changes you may have made, such…
Are you looking for new product ideas for your business? Have you asked your customers? First rule of product ideas: The people in field doing the work always come up with the best ideas. Lisle Corporation (Clarinda, Iowa, population 5,500) makes, among other things, automotive specialty tools. You know, the funny hand tools mechanics use for all…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one March 22-24, 2013. What good news will you add to the brag basket? Don’t hold back because of that word, “brag.” When you hold back, you hide your good news and accomplishments that might inspire others….
Chris Brogan was one of the first people I connected with in the blogging world back in 2006. We talked recently about farming and ranching, and how that is changing, about urban and micropolitan places, and about being on the front edge of a lot of change. I thought you might like to listen in:…
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