What makes us make a purchase? The answer is not entirely clear. Yet we do know that six behaviors are part of the buying decision process. Knowing the behaviors is a good first step in helping small-business owners develop a business strategy. However, business owners also must understand that for each person, the behaviors are not linear but…
Recently, I listened to a session on How to Market a Community with Roger Brooks of Destination Development International. I wanted to share my notes with you. The first fact he mentioned is about how we search when we’re looking for somewhere to go. We search on activity first, then location second. So we’ll search…
It’s hard to ask for help, isn’t it? We hate to admit we need help. It hurts our pride. We hate to let go of our independence and control. All of that is scary. If it’s hard for you to ask for help, imagine how hard it is for your customers. That makes it your…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one March 15-17, 2013. What good news will you add to the brag basket? Don’t hold back because of that word, “brag.” When you hold back, you hide your good news and accomplishments that might inspire others….
Photos are key for tourism promotion, so you can never have too many great photos to use online. However, most photos you find online are NOT public domain, so you do not have the right to use them. There are some enthusiastic photographers who are posting photos that they’d love to have you use. Here’s…
If you’re trying to make something better, I have two questions for you to ask everyone who is involved. My winter view of Port Dover, Norfolk County, Ontario. Why are we doing this? Why are we doing it this way? These great questions are from Norfolk County, Ontario, Mayor Dennis Travale. Dennis is serious about…
The Brag Basket is our tradition of sharing. The basket is always free and open all weekend, this one March 8-11, 2013. What good news will you add to the brag basket? Catch a little sunshine in your basket.Photo (CC) by storebukkebruse Don’t hold back because of that word, “brag.” When you hold back, you…
[Stephanie Ward is a fellow Oklahoman, who happens to now reside in The Netherlands. She’s been a good friend and coach, and I’m proud to offer this guest post from her. – Becky] Recently at a networking event I was talking with two friends and the subject of doing work for free versus paid came…
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