The Brag Basket is open! This one is for November 20-22, 2015. Bring your good news, big or small, to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places…
Nov. 28 is Small Business Saturday. Small Business Saturday began in 2010. It was created to encourage people to do some of their holiday shopping at local, small businesses. Every year, the event has grown. You will see and hear advertising for it. Social media will be full of posts and tweets encouraging people to…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on the local businesses that help you do business. Think about all the other businesses you rely on. Who sells you supplies? Who…
The Brag Basket is open! This one is for November 13-15, 2015. Bring your good news, big or small, to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places…
Small communities often are looking for ways to enhance and expand their local economies. A commonly used tool in this effort is encouraging the building and expansion of local businesses. Communities want jobs and dollars, and they usually want them relatively quickly. Often development plans look towards high-fliers and/or large firms. Yet, the local business…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, the focus is on the causes you support. Our ultimate goal is to build a stronger community for all your local businesses, and the charities you…
The Brag Basket is open! This one is for November 6-8, 2015. Bring your good news, big or small, to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places…
Why should I read this article? My hope is that it will help your bottom line. A marketing message, just like a news story, must answer several questions, including who, what, when, where, how and why. While all the parts are needed, only one element connects with the consumer and gets a person to take…
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