We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. Christmas is this week. Customers are busy beyond belief. Rather than talk about your business, put the focus on you as a person. Tell about one of your…
The Brag Basket is open! This one is for December 18-20, 2015. Bring your good news, big or small, to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places…
People starting a business plan on being successful. Achieving success, though, is much easier said than done. When starting, one of the first tasks facing the business owner is letting people know you exist. Your story can be one good element to use in this phase. Stories are engaging. People can relate to stories. Stories…
A reader wrote in to ask about helping with his family business: I am looking at taking over the grocery store my grandfather started 76 years ago. He has passed on and my mom is getting older. I am planning on moving back to my home town of 350 people in the next few years…
We’re all using the same marketing theme this year: Shift Your Shopping. When we work together to spread the word, we’ll multiply how many customers we reach. This week, introduce one of your people, the people who work for you or work with your customers. If you’re the only one in your business, introduce yourself!…
The Brag Basket is open! This one is for December 11-13, 2015. Bring your good news, big or small, to share with everyone. What can you do in the Brag Basket? introduce yourself share some great news from this week congratulate a friend applaud for each other confess your undying love for rural places How…
One of the most common requests I get is to help people access “free money” to help them start their business. Regretfully, my response is there is little, if any, free money available. Instead business owners need to depend on their own personal funds, family and friends, or good bootstrapping. At some point though, most…
We all know what rural towns need, right? They need jobs, and to recruit some manufacturing, and they have a huge poverty problem. Right? Well, no. At least that’s not what rural people told me. Earlier this year, I ran a survey of subscribers and visitors here on SmallBizSurvival.com. Over 200 people who identified themselves as…
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